Cookie Policy
We use cookies and similar technologies on www.tonak.cz. This page explains what cookies are, what we use them for and how you can change your consent at any time. The website is operated by TONAK a.s., Zborovská 823/65, 741 01 Nový Jičín, Czech Republic, which is also the controller of your data.
What are cookies
Cookies are small text files that are stored in your browser when you visit a website. They allow our online store to remember, for example, the contents of your cart, your chosen language and currency, or that you are signed in. Some cookies also help us measure traffic and show you relevant offers.
Cookies we use
Necessary cookies keep the online store running: the cart, checkout, signing in to your account, language and currency selection, security and storing your cookie choice. The website cannot work properly without them, so we use them without consent (legitimate interest and performance of a contract). You can block them in your browser settings, but some parts of the website may then not work.
Preference cookies remember your choices, such as your list of favorite products, to make shopping more convenient. We only use them with your consent.
Analytics cookies help us understand how visitors use the website (which pages they visit, where they run into problems). We evaluate the data in aggregate and use it to improve the online store. We only use them with your consent.
Marketing cookies let us measure how well our advertising works and show you TONAK offers on other websites and social networks. We only use them with your consent.
Who sets cookies on our website
- Shopify (our e-commerce platform) – necessary, preference and analytics cookies, e.g. _tracking_consent (stores your consent, 1 year), cart (cart, 2 weeks), localization (language and country), secure_customer_sig (sign-in).
- Google (Google Analytics, Google Ads) – analytics and marketing cookies, e.g. _ga, _ga_* (up to 2 years).
- Meta (Facebook, Instagram) – marketing cookies, e.g. _fbp (3 months).
- Pinterest – marketing cookies, e.g. _pin_unauth (1 year).
- Microsoft Clarity – analytics cookies for anonymized analysis of how the website is used, e.g. _clck (1 year), _clsk (1 day).
- Seznam.cz (Heureka, Zboží.cz, Sklik) – analytics and marketing cookies for conversion tracking.
- Klaviyo and Mailchimp – marketing cookies for personalizing our e-mail communication, e.g. __kla_id (2 years).
- Judge.me (product reviews), Wishlist Guru (favorite products) and Poptin (pop-ups) – functional and preference cookies.
The durations listed are maximums. This list may change depending on the services we use on the website. Some providers may process data outside the EU on the basis of standard contractual clauses or an adequacy decision (EU–US Data Privacy Framework).
How to give or change your consent
On your first visit, a banner appears where you can accept or reject all cookies or choose only some categories. Without your consent, we only store necessary cookies. Consent is voluntary and you can withdraw or change it at any time.
You can also delete or block cookies in your browser settings (Chrome, Safari, Firefox, Edge, etc.).
More information
For details on how we process personal data and on your rights, see our Privacy Policy. If you have any questions, contact us at eshop@tonak.cz.
This information is effective as of November 11, 2026.